PHd Design Lichfield

ABOUT

Concept:
Tile Rite, a well-established tiling accessories supplier, approached PHd Design seeking a brand refresh to modernise their image and stand out from competitors. The challenge was to create a contemporary aesthetic while maintaining the brand's heritage and trusted reputation.

Execution:
Logo & Colour Scheme: We refined the logo's lines and typography for a fresher feel, preserving its core identity. A vibrant new colour palette was developed – bold and eye-catching, conveying innovation and modernity. Secondary colours representing different tiling stages aided product identification through colour-coding.
Packaging: A cohesive template system ensured consistency across all packaging. The design incorporated consistent logo placement, product names, key information, and dedicated sections for unique product attributes. This streamlined approach unified the product line and enhanced the customer experience.

Results:
Elevated Brand Image: Tile Rite's brand image received a significant boost. The bright, modern appearance instilled confidence at trade shows and enhanced in-store displays.
Improved Sales: Customer feedback has been positive, with increased product sales.
Bridging the Gap: The rebranding successfully bridged the gap between tradition and modernity, solidifying Tile Rite's position as a trusted leader in the industry.

Quote:
"We are incredibly proud of how our brand looks now... it has made an astounding impact on in-store displays. Our customers have taken notice of our transformation, and our products are selling better than ever." - Laura Harbidge, Commercial Director, Tile Rite

MADEIT CREDITS

Regrouting Tradition: Branding Refresh for Tile Rite

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