ABOUT
In 2016, news about the opioid crisis dominated American media, but horror over the growing number of fentanyl and heroin overdoses was causing the public to turn a blind eye to another major contributor to the crisis-prescription opioids. The US consumes 80% of the global prescription opioid supply, even though we are just 5% of the world's population. And 4 in 5 heroin addictions begins with prescription opioids. Thus, solving the prescription opioid problem is essential to ending the opioid epidemic.
To humanize the crisis, NSC turned data into faces-engraving the faces of the 22,000 moms, dads, sons, and daughters that die each year from prescription opioid overdoses onto 22,000 pills. These pills formed a powerful installation, a memorial that told stories on an individual level, painted a picture of the lives lost, and put a face to the problem. A new pill was added to the memorial every 24 minutes, to dramatize how often a person dies of a prescription opioid overdose. Visitors could participate in person and online by adding their lost loved ones' stories. After bringing people face-to-face with the problem, NSC gave them a way to take action starting with another statistic: 1 out of 3 prescription opioid users don't even know their medication includes an opioid. A simple insurance card sticker prompted conversation with medical professionals, just one small step toward preventing another 22,000 deaths.
MADEIT CREDITS
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National Safety CouncilClient
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Alejandro JuliCreative Director -
Allie SalzmanJunior Art Director -
Amy DitchmanCreative Director -
Andrés OrdóñezChief Creative Officer -
Andrew SommervilleExecutive Producer -
Angela WilliamsJunior Copywriter -
Blue SmithProject Manager -
Brian CooperExecutive Director of Content & Delivery -
Bridget BallekManager, Public Relations -
Brynna AylwardBrynna Aylward -
Camila HummelAssociate Producer -
Casey CoblerEditor -
Chad ParksVice President -
Christian PowillsSocial Media Specialist -
Cinzia CrocianiCreative Director -
Dane CanadaSenior Art Director -
Daniel KuypersDirector of Music -
Emily Del MoroneSenior Account Executive -
Erin KnottDesigner -
Hung VinhLead Designer -
Jaehyuk ChoiDesigner -
Jamin ClutcherArtist -
Jeff AdkinsManaging Director -
Jeremy KanefskyAccount Director -
John PrattHead of Production -
Karen StraussPartner, Chief Strategy & Creativity Officer -
Kathy LaneSenior Director, Public Relations -
Kelly KennyStrategic & Creative Planner -
Kristen SchumackerAccount Executive -
Larry GiesChief Strategy Officer -
Lauren BrownPlanning Director -
Liz DeeganEditor -
Lucy ButkaDigital Copywriter -
Luke MorrisonHead of Color -
Mary CarpenterPresident -
Matt ScovilleExecutive Producer -
Maureen VogelSenior Director, Public Relations -
Meg FarquharCreative Director -
Michael ShirleyCreative Director -
Mike BodgeWebsite Creative Technologist -
Mitch MonzonStudio Operations -
Monica GlossonMedia Strategist -
Myreete WolfordAccount Executive -
Natalie KsiazekProducer -
National Safety CouncilVice President, Communications & Advocacy -
Patty BloomSenior Account Executive -
Rachel WinerDirector, Paid Media -
Ramiro SilvaDesigner -
Sarah NelsonAccount Supervisor -
Shobin MathewSenior Producer -
Tommy KircherAccount Supervisor -
Tristen SechiDigital Strategist -
PHDMedia Agency -
The MillPost Production Agency -
Energy BBDOAdvertising Agency -
KetchumPR Agency -
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