Pew Design LLC Los Angeles

ABOUT

In late 2021, Tabby, a buy-now-pay-later app, enlisted pew.'s help to improve its brand strategy and visual identity to expand beyond the Dubai market while also securing larger investments.

To achieve this, pew. worked closely with Tabby's marketing team to develop a fresh and larger-than-life branding and strategy. The process involved redesigning the logo, expanding the visual system of Tabby coins or "Tabbies", as well as a bespoke photoshoot that perfectly captured the new Tabby persona. Tabby was now ready to launch with its new look.

Thanks to Pew's impressive branding efforts, Tabby's value skyrocketed from a regional startup to a $660 million company within less than two year. Today, Tabby is the leading BNPL app in the region. pew.'s approach to Tabby's branding strategy was truly transformative and took Tabby to the next level of success.

MADEIT CREDITS

Project featured: on 13th May 2023 Contributor:

Pew Design LLC has been a Contributor since 25th November 2015.

Invite x3

Tabby — Branding

*
*
*
*
*
*
*
*
*
*
*
*
*
*

Comments