ABOUT

pew. were approached by Lipton to create unique packaging for a limited edition tin box. Initially an online acti-vation/stunt, Lipton requested different designs that will be posted up for voting by Lipton fans; where the winning design will get to the production phase. Under Lipton's umbrella campaign "Hello Egypt", the packaging designs were to feature 4 major Egyptian municipalities:
Cairo, Alexandria, Upper Egypt and Delta