ABOUT

Inspiration comes from the product, its meaning and its
mission. Branding (like a product) looks simple but it’s
complicated and meaningful. Inspiration came from the story
of how bench was made and what what is representing. It’s a
new and innovative product and it’s a first innovation, a star,
from his innovator. Bench has few functions besides just
sitting. It’s a solar bench where you can charge your phone
(wireless or on USB), bench has a free Wi-Fi, and also it has a
night ambient lighting.
On first sight product looks very simple but behind there is a
big story about high quality and innovate product. That’s
what we wanted to show with branding. Whole branding
looks very simple but behind it’s a very interesting story.
Starting from a meaningful name Steora which comes from an
old English word /steorra/ which means a star.
This product is a star so it should have a representative
name. Space between letters has arithmetic mean 7, which is
a significant number worldwide ( 7 days in week, 7 colors of
the rainbow, 7 continents….) Also the position of dash, her
length and width is calculated by the golden ratio rule.
Dash has multiple meaning;
The line represents the upper surface of the bench
By placing the line about the letter ‘A’, we’re defining our
brand as an A+ Class
The logo is like the bench’s own digital signature
The line also represents the blinking _