Peter's work
About Peter
I have been the Lead Creative for EchoMany since its conception. I have gained invaluable experience, insight into, and passion for, the increasingly important field of personalised marketing while working for some of the world's biggest brands from Film & TV, Retail, Charity, FMCG, Travel & Leisure and Automotive, on their social media and CRM campaigns
I provide creative input at all stages of a campaign lifecycle:
- Support the commercial team with client pitches - creating static and motion visual mockups for decks, and holding ideation sessions to discuss and develop campaign themes and mechanics.
- Create storyboards, animatics and shooting scripts to help and guide the client, and to ensure we receive the best possible creative for their campaign.
- Final mockups are created using a combination of After Effects, Natron (Node based Compositor) and other Adobe CC packages.
Working on a bespoke, high volume, real-time, video personalisation platform that can run automated, as well as curated, campaigns across numerous social media and CRM platforms. I have:
- Helped design and develop the platform UI and UX to enable client social media teams, and our internal team, setup, manage and run successful campaigns.
- Influence and steer continual improvements and additional feature updates on the platform, widening our offering, and making the platform more appealing to our customers and more relevant to their audiences.
I have worked very closely with developers throughout my career so have a good technical understanding and problem solving mind. This enables me to push the creative capabilities as much as possible, within the constraints of the platform and technologies used but still manage to create visually compelling and successful campaigns for clients.
I provide creative input at all stages of a campaign lifecycle:
- Support the commercial team with client pitches - creating static and motion visual mockups for decks, and holding ideation sessions to discuss and develop campaign themes and mechanics.
- Create storyboards, animatics and shooting scripts to help and guide the client, and to ensure we receive the best possible creative for their campaign.
- Final mockups are created using a combination of After Effects, Natron (Node based Compositor) and other Adobe CC packages.
Working on a bespoke, high volume, real-time, video personalisation platform that can run automated, as well as curated, campaigns across numerous social media and CRM platforms. I have:
- Helped design and develop the platform UI and UX to enable client social media teams, and our internal team, setup, manage and run successful campaigns.
- Influence and steer continual improvements and additional feature updates on the platform, widening our offering, and making the platform more appealing to our customers and more relevant to their audiences.
I have worked very closely with developers throughout my career so have a good technical understanding and problem solving mind. This enables me to push the creative capabilities as much as possible, within the constraints of the platform and technologies used but still manage to create visually compelling and successful campaigns for clients.