ABOUT

BHS had previously used the Paoletti branding on many of the products that Riva Paoletti provided them with but early in 2015 they requested that we provide them with a new brand concept for them to use exclusively. This was to be used on a number of products that would for the basis of a new range.

The requested that a white and silver colour scheme be used as they wished it to sit alongside and have a similar feel to the Paoletti brand.