ABOUT

Following the successful launch of the RivaHome re-brand, a decision was made to carry out a similar project on the companies 'Paoletti' brand. Unlike the RiveHome re-brand, there was only to be a single version of the logo and branding that had to be suitable for both traditional and contemporary product. This was the companies premium brand and as such it was important that it clearly stood apart from the RivaHome products with a high quality look and feel. It was also decided from a very early stage to create a logo that was more image based, rather than just text.

I was provided with a number of logo's and branding that the company liked and created a number of concepts for them to select from. In order to give the brand some provenance, it was decided to include the date the year that the company originally started trading as it was felt that this would help differentiate from other newer brands and appeal to the end customer.