About me
"Less is more" isn't just a design philosophy—it's a direct lever for manufacturing profitability.
Trimming the fat from unit costs before your product ever hits the assembly line is where true margin is born. Most high-volume hardware brands sacrifice 15-25% of their gross margins because their designs aren't optimized for mass production layout, automated assembly, or high-volume tooling.
I bridge the gap between creative industrial design and rigid manufacturing realities.
With over 30 years of hands-on experience across the automotive, consumer goods, and automated production sectors, I partner with engineering leads and operations executives to systematically eliminate operational bloat and shorten lead times. By embedding strict DFA/DFM (Design for Assembly / Design for Manufacturing) principles directly into the CAD phase (SolidWorks, CATIA V5), I ensure products launch faster, perform flawlessly, and cost less to build.
DM me If you are open-minded and in a startup phase, at the scale-up phase, it is already too late.