Peter Roemmelt
Executive Creative Director
ABOUT
"72% of Germans fly abroad for their holidays.
How do we make them consider traveling within Germany using German Rail? A side-by-side comparison: One side shows a foreign travel destination; the other a look-alike destination in Germany for just 19€. How do we give this idea relevance & attention on Facebook? With data and technology. First an algorithm found look-alike pictures. Then automated video-ads showed each person the real time flight price from their location to a travel destination they are interested in. Compared to the cheap fare of the look-alike travel destination in Germany."
MADEIT CREDITS
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Deutsche Bahn (German Rail)Client
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Alex PfaffDirector Creative Services -
Antje NeubauerHead of Marketing & PR -
Axel TaggArt Director -
Bjoern BremerChief Creative Officer -
Dr. Stephan VogelCreative Chairman -
Dr. Thomas KemperAdvertiser Supervisor -
Florian BaderAccount Management -
Florian SchroederAdvertiser Supervisor -
Francesca PinheiroCopywriter -
Hendrik FreyArt Director -
Holger SchuppCopywriter -
Inessa BabkovichGraphic Designer -
Julia StraubAdvertiser Supervisor -
Karina DunayevskaGraphic Designer -
Lea TheismannGraphic Designer -
Magdalena BulleArt Buyer -
Markus FaelschAdvertiser Supervisor -
Marlis von SchleyerAdvertiser Supervisor -
Marlis von SchleyerAdvertiser Supervisor -
Marlis von SchleyerAdvertiser Supervisor -
OGILVY GERMANYAgency -
Oliver SchmidtAdvertiser Supervisor -
Paul BrownHead of client Service -
Roland StauberAccount Managemet -
Simon OppmannCreative Director -
Sinya HorwedelArt Director -
SPIRABLE LondonProduction Company -
eurobest -
Mikel A. RegulezSpirable -
Peter RoemmeltExecutive Creative Director