Peter Kain
Executive Creative Director
ABOUT
Real studies proved that dogs’ wagging tails can express exactly what they’re feeling, and we needed to take advantage of this, using those tails to create something that everyone can understand: music. We used the dogs' tails as the orchestra’s conductor baton and created the most unpredictable symphonies. The results proved that whenever a Pedigree Treat was shown to the dogs, they created and directed happier and higher songs than when they were presented with other stimuli.
MADEIT CREDITS
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PedigreeClient
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Becky BurkhardGroup Executive Producer -

Breno RibeiroCreative Director -

Caitlyn NorlingAccount Director -

Chris Beresford-HillChief Creative Officer -

Christina AlbertAccount Executive -

David LubarsChief Creative Officer -

Derek ZimmermanMarketing Director -

Diana LichtensteinAccount Executive -

Divya JosephAccount Manager -

Elizabeth BarrettMarketing Manager -

Enda ConwayGroup Director -

Esther LeeProducer -

Fabio AlingsGlobal Brand Vice President -

Jean-Paul JansenChief Marketing Officer -

Joshua SteinmanAccount Director -

Julia MillisonMusic Producer -

Kathleen BannonBusiness Affairs Manager -

Lindsay SmithBrand Manager -

Luz ArroyoAssociate Creative Director -

Mark LesterProject Director -

Matt MacdonaldChief Creative Officer -

Nicole ParkerStrategy Director -

Ryan CummingsAssistant Brand Manager -

Thomas FreemanSenior Planner -

Vanessa RomannHead of Strategic Planning -

Alex GianniExecutive Producer -

D&AD -

Marcelo NogueiraECD -

Peter KainExecutive Creative Director






