Peter Ignazi CCO

ABOUT

The International Wheelchair Rugby Federation (IWRF) is the global governing body for wheelchair rugby. Its brand was described as clinical and boring, and its declining popularity reflected this. Cossette Toronto needed to revitalise the brand to more accurately reflect the exciting and bold sport it represented, so a new generation of fans, athletes and sponsors would get involved. The agency leveraged the momentum of the Tokyo Paralympics to launch the new brand platform and identity, leading to increased awareness and relatability amongst stakeholders.

MADEIT CREDITS

  • World Wheelchair RugbyClient
  • Aline CleveAccount Supervisor
  • Asmait HailuBusiness Group Leader
  • Bella IannettaSenior Strategist
  • Chelito RubioSenior Strategist
  • Chris WalkerSenior Art Director
  • Cossette TorontoAdvertising Agency
  • Craig McIntoshExecutive Creative Director
  • Jaimes ZentilExecutive Creative Director
  • Jake BundockAgency Associate Creative Director
  • Kathy McGuireGeneral Manager
  • Luis CoderqueDesign Director
  • Mark Neil BalsonCreative Director
  • Max KeaneDirector of Strategy
  • Nathaniel LazareAccount Coordinator
  • Paula DopudaDesigner
  • Ryan KukecAgency Associate Creative Director
  • * D&AD
  • * Chelsea PalmerAssociate Creative Director
  • * Peter IgnaziChief Creative Officer
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WWR Brand Refresh

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