ABOUT

A range of luxury gift boxes in striking colour combinations held together with a Union flag style design – portraying all that is quintessentially British about the Elemis brand, whilst ribbons and a bow deliver a feeling of luxury.

The range of SKUs was vast and the ribbon and logo placement had to work consistently across over 20 different shapes. All SKUs had a printed ribbon, which was both printed in spot colours and embossed. The largest and most premium SKUs also featured a real bow.

The design concept won the Luxury Packaging Award (Best In Show in the Premium category) for their 2016 Gift Range created by Two by Two Design.

The judging panel said: " A really good range of packaging with great attention to detail. A great colour palette and the block colours are very effective. It has lots of good attention to detail such as the ribbons being hidden underneath the inner liner. Love the very subtle nod to the Union Flag that is clearly expressing Britishness without being an obvious red, white and blue union flag. Great work – well done. Excellent packaging, beautiful palette and very clever use of print and ribbons."