ABOUT

I was tasked to create 7 short animations for the Waters Worth Saving summer campaign in the UK. The animations were designed to raise awareness of the importance of saving water during the summer months. Working with The Langtons (storyboards) and an illustrator (character and backgrounds) we created 5 animations for the web/twitter/instagram and 2 animations specifically for TikTok. I had to work to a tight schedule due to the fact that the WWS summer campaign was live as we were completing each animation. It was a challenge to add life to a predesigned character, I think what I achieved works well with visual style.