ABOUT

In crafting "Weaving Payments Magic," our aim was to bring Thredd's rebranding to life through four 15-second films, each tailored for a B2B LinkedIn audience.

These films showcased Thredd's diverse offerings: payment cards, uptime, fraud prevention, and custom solutions, all set against a minimalist beige backdrop with vibrant accents to introduce Thredd's fresh new brand identity.

We utilised stop-motion animation with pixilation to present these services with a touch of magic. This type of project requires a lot of planning, everything from developing frame-accurate animatics to crafting custom props.

We used simple visual storytelling with a fun sound design and music to infuse depth and personality into each film.

The outcome was a series of LinkedIn ads that communicate Thredd's multifaceted fintech services, marking a successful campaign that resonates with their target audience.