About me

Ranked #8 Creative Director in the World in The Drum World Creative Rankings 2022.

Ranked #1 Art Director (APAC) in the One Club Rankings 2021.

Peter Cvetkovski is a Creative Director at Special Australia. Throughout his career, Peter has helped create culturally recognised work for brands including Netflix, Uber Eats, Toyota, L'Oréal, Cricket Australia and the Royal Australian Mint, including Donation Dollar, the world's first legal tender currency designed to be donated, not spent.

His work has been recognised globally, earning more than 370 international creative awards and honours, including Cannes Lions, D&AD Pencils, Clios, One Show, Spikes and LIAs. Among these are multiple Grand Prix, Best in Shows and Best of Discipline. Most notably, Donation Dollar was named the Most Contagious Campaign of 2020 and received top honours in Fast Company's World Changing Ideas Awards.

Peter aspires to create work that doesn't feel like conventional advertising. Work that ultimately becomes part of culture. Work that his father-in-law tells his friends about.

Peter's work

The Ashes 'Unmissable First Ball'

Coopers: Forever Original 1 of 1s

Screen time for good

Donation Dollar - The small coin made to make a difference

Made From Melbourne

scUber

Uber Eats - Cow Codes

Situ - Out-of-Home Reimagined

Coopers: Local Everywhere

Shift 20 Initiative: Braille Out-of-Home

Donation Dollar

Bonds: SnooZoo

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