ABOUT

Briefed to create a broken down/abstracted exploded view of a data centre and all the parts that make it up – metal, lithium, copper, rubber, – with data/electricity flowing through it. The composition had to remain focused, as simple as possible, and easy to understand at a glance.

So a fairly open brief... This turned out to be a lot of fun to create. Once we established just how abstracted this could go the images were quickly resolved.

Lead Creative Director Rob Hearn at We Are Sunday

Agent, Jonathan Hedley at Debut Art