Peter Coulson
Sr Associate
ABOUT
Client: Nutella
Country: Brazil
My role: ACD
Fact: everyone loves Nutella. but how do people share this feeling? Unlike other brands, we focus on strategy and creativity, not quantity of contents.. Over 2 years, on Nutella’s social channels, we create micro campaigns focused on the versatility and location of the product. Everything always with impeccable production, different ideas and clever titles, remembering those large campaign’s which in this case joined interactivity of digital media. With that, we optimize the customer's media budget, balancing the range and engagement.
MADEIT CREDITS
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NutellaClient
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Publicis SapientAgency
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Michael BroyadCreative Artworker -
DanielAssociate Creative Director -
Andrew DawsonSenior Copywriter -
Stephen VaughanSenior Designer -
Rob CoolenDigital Creative Director -
AmyDesign lead -
BradSenior Creative Team -
Jimmy CollasSenior Creative Artworker -
Keeley-Jo JuppContent Author / Trainer -
Jonathan MewettFreelance Project Manager -
Katie HallamAssociate - UK Hiring & EU Contractor Engagement Team -
Gaia GuiduzziDesigner -
Mirza Matheen BaigInteractive Developer -
Jamal MohamedWeb developer or ui developer -
Milena MigunovaSenior Account Manager -
Ketaki UmaInformation Architect -
LindsayDesigner -
Hannah StanczykMotion Graphics and 3D Designer -
Frith WoodSenior Planner -
Alexander WellardXD -
James JohnstoneAccount Manager -
Rob HaggisArtworker -
Gemma ThirkettleSenior Account Manager -
Megan TuckwellSenior Account Executive -
Lisa SchumacherAM -
Vanessa WilsonGroup Account Director -
Sophie MorrisAccount Director -
Ottilie HigsonSenior Account Manager -
Rowan KerrSenior Manager -
Marybeth SchmittEngagement Analyst -
Alex CookeAccount Manager -
Robert CrawfordExperience Designer -
Stuart RosewallSenior Manager Technology -
Kristina SobotFinance -
Meg FergusonSenior Copywriter -
Daniel BraithwaiteExperience Design Manager -
Neil CooperExecutive Creative Director -
Gregor McQuattieClient Services Director -
Courtney Simpsonaccount manager -
Stephanie MillerSenior Account Executive -
R Silvstrategy manager -
Melanie VasseurDirector Business Consulting -
Debleena PaulSenior Marketing Manager -
Dan TaylorVisual Designer -
Diana SeidlSourcing Strategist -
Simon FundnerSenior Account Director -
Asad KhosaCorporate Strategy -
Adonis ThemistokleousPerformance analytics -
Gemma GGSenior Associate -
Linnea StackenströmSenior account director -
Peter CoulsonSr Associate -
Thomas Cowell CowellHead of Experience Technology (UK) -
Balram SinghSenior Experience Technologist -
Mackenzie PollockJr. Associate Program Manager -
Meenu JunejaSenior Associate L1 -
Priscila Ramos de SousaCopywriter -
Gabriel SmithFinancial Manager -
Marta BoselloDigital Senior Project Manager -
Christian WaitzingerVice President, Executive Creative Director Continental Europe -
Sarah DuckettCSD -
Darren McCollChief Brand Strategy Officer -
Iain PearsonSenior Copywriter/Creative Director -
Anders WeijnitzManager Technology -
Carol HansenSenior Experience Designer -
SapientRazorfish