About me

I have a career in media spanning over 25 years, including broadcast (5 years, digital 20 years and mobile 15 years).

Highly driven, results-orientated sales and strategic leader with a strong commercial bias.

Thrives in nascent digital industries managing fast growth digital advertising environments

Extensive experience in programmatic advertising both supply and demand side.

Enjoys hiring, building and leading commercial teams with a healthy and happy work culture.

An experienced industry speaker at leading trade shows

Career Summary:

-Commercial Director, mobile ad tech, APAC. Helped treble revenues from launch YOY, expanding to 6 markets and helping brand advertisers navigate mobile via managed service and programmatic, utlising audience data and contextual targeting and creative solutions. Set commercial strategy and deployed to market.

-Managing Director of mobile ad network start up. Grew from ground up to award winning $10m AUD, profitable business spanning 5 markets and employing 40 people.

- Head of Digital for FTA broadcaster in Australia. Concluded biggest content deals distributing content to Telco partners, launched interactive live voting for Australian Idol, set up and managed strategy /display and video sales for brand new team

-ITV: Head of Interactive, Head of Digital, Airtime Sales Controller (numerous innovation / leadership roles at ITV), including launching itv, video on demand, mobile and interactive services as well as enjoying rapid promotions within TV airtime sales divisions.

Specialties: Commercial Development, Sales Management, Sales and Product Strategy, Revenue Generation, Data and audience segmentation and targeting, Programmatic Sales, Customer Relations, Leadership, Mobile Marketing, Conference Speaking, Media Relations, Agency Sales, Client direct Sales.

I have returned to the UK and am seeking a new commercial leadership role within ad tech