ABOUT

Whilst at university there were poster in most of my on campus toilets. Promoting their ‘drink aware’ message. The posters brought to light the cost that binge drinking cost the NHS. However they did not, I feel, close the circle by warning of the effects that binge drinking had on the individual.
The posters had pictures of cartoons on them and were in fact pretty forgettable. By expanding the ‘drink aware’ message and using more shocking imagery I feel this is a lot stronger and more memorable campaign.