ABOUT

We were approached by Apple TV and A24 to create a dynamic and completely unique title sequence for their show 'Margo's Got Money Troubles'. After a whole suite of concepts were presented, the client decided to go forward with out favourite concept, titled, 'An Assault Course of Life'. It’s a surreal, textured obstacle course built from the chaos of Margo’s life, where overdue bills become towering buildings, sunglasses form a tunnel of watching eyes, baby bottles spin, and swinging gavels threaten to knock her off course. A deliberately DIY 3D Margo hurtles through it all, climbing, dodging, leaping and occasionally failing, in a bonkers gauntlet where the domestic and the fantastical collide.
We were really interested in the handmade world Margo creates for her OnlyFans content, so we leaned into that DIY sensibility. We built the sets using original props, costumes and materials from the production wherever possible, from fabrics and baby clothes through to trinkets and her miniature set, and then made additional pieces to match. It let us root everything in her reality while still pushing it into something heightened and surreal.
The sequence was filmed using a fully hand-built set made from hundreds of modular tiles, each one individually constructed with its own materials, textures and references. Many had embedded practical lighting, and we included mechanical elements like spinning bottles driven by custom rigs. We used original props throughout alongside our own builds, shot everything physically on a bespoke rig with interchangeable walls and floors, and then combined it with a CG Margo, using a practical stand-in on set, plus subtle digital embellishments to extend and enhance the world.
We could only make something like this because we had real trust and support from everyone at A24, Apple and director Dearbhla Walsh. It brought together a brilliant team across set build, props, textiles, mechanics, cinematography, design and animation, all working in sync, and that shared energy and care is what allowed us to build something this detailed and playful.