ABOUT

"Driving at night. No street lights, straight roads and no traffic. The perfect ingredients for a phenomenon called ‘Highway Hypnosis’, which makes your attention to slip away by gazing at the monotonous repetition of white line after line after line. Driving in this trance-like state has been compared by scientists as ‘driving asleep with your eyes open’, and is one of the reasons why drowsy driving causes 1 in 6 deadly car accidents.
With countless of dark stretches of road scattered around Ecuador, the Ministry Of Transportation took the challenge of creating a proactive and effective solution for this phenomenon, first discovered in 1921."