ABOUT

An Award-Winning Campaign for the Sri Lankan Tourist Board.

Taking a fresh look
Creating a buzz around a re-brand of Sri Lanka to entice experience-seeking millennials was the challenge facing BCW. It was a challenge which demanded a new approach – from a surprising fresh angle.
While the traditional route to engaging tourists is to showcase the culture and landscape enjoyed by its citizens, we created an emotive and immersive film introducing the beauty and diversity of Sri Lanka as seen through the eyes of its wild inhabitants - and in some cases even shot by them.

A monkey-eye view
The film to launch So Sri Lanka at the World Travel Market (WTM) trade show in London – took the viewer on a spirited journey with its wild inhabitants including turtles to its sandy beaches, monkeys armed with cameras to its cultural landmarks and wild cats, leopards and elephants in its national parks.
The footage shot by an award-winning expert wildlife team took several months to create in eight different lengths and formats for three target markets and BCW also created a teaser film to launch at WTM.

So much success for So Sri Lanka
The film smashed all targets capturing the attention and imagination of millennial media across the markets. Achieving 2.5billion+ impressions across the UK, India and China it resulted in 205 pieces of coverage – almost double its target.
Key coverage in the UK included the Mail Online, Daily Star, Evening Standard and Telegraph. bringing the spirit of ‘So Sri Lanka’ to life.