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Despite being a leader in contactless technology for a decade, product awareness & consideration of Barclaycard’s range of contactless devices – from mobile to fobs to wearables - remained low across the UK.

We authenticated the ‘Live Liberated’ TVR with two content films casting inspirational real people and showing how different Barclaycard contactless payment devices seamlessly support the diverse needs of their everyday lives to allow them to pursue their passions.

In one film, contactless helps amputee footballer Martin Heald lives off and on the pitch and in the other, Carlton Gadbsy uses contactless to support his two passions of caring for his terminally ill mother and his love of North Soul dancing.

Both films were used as content for VOD and assets and cut downs used across owned and paid social channels over a three month period complementing the cinema TVR campaign.