Pete Ioulianou Associate Creative Director

ABOUT

Heart disease doesn't just affect the elderly, the overweight, the unfit. It can strike any one, any age, any time.

Our brief was to raise awareness of the shocking statistic that each week, 12 young people are sadly lost to sudden cardiac death in the UK.

So ahead of EURO 2024, we created 12 murals of 12 young football fans to commemorate them in each of their hometowns. Young, healthy people who were here one minute and tragically taken from their families the next.

MADEIT CREDITS

  • British Heart FoundationClient
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