Pete Ioulianou
Associate Creative Director
ABOUT
Samsung make amazing smartphones. And then tell everyone about them using facts and figures and logic. But people aren’t always into logic.
So we made a global film for TV and online that went straight for the heart. In a world of retouching, filters and fakeness, we went against it all and championed reality.
Back to Samsung - Be You project
The Artist as Photographer
Creative Director, Ken Gerhardt Photography
South Africa