ABOUT

Overview:
Winecroft is a premium fine wine subscription service that delivers carefully curated wines directly to its members. The brand focuses on offering exclusive selections from leading producers around the world, providing a personalised tasting experience for wine enthusiasts.

We partnered with Winecroft to audit, optimise, and scale their PPC advertising campaigns, transforming performance and achieving a remarkable Return on Ad Spend (ROAS) of 412%.

Our Approach:
We began with a comprehensive PPC audit to understand where spend was being lost and where opportunities for improvement lay.

Account & Campaign Audit

We reviewed every aspect of the existing setup — from keyword match types and ad extensions to bidding strategies and conversion tracking — to uncover inefficiencies and growth potential.

Campaign Restructure & Optimisation

We restructured campaigns around key audience segments and refined targeting to focus on high-intent, high-value search queries.

Ad copy was rewritten to better communicate Winecroft’s unique selling points — exclusivity, curation, and premium quality.

Conversion Tracking & Continuous Refinement

We implemented accurate conversion tracking and A/B tested landing pages to ensure that every pound spent was accountable and optimised for performance.

The Results:
The results were both immediate and substantial:

> Return on Ad Spend (ROAS) increased to 412%.
> Improved lead and subscriber quality, with a greater proportion of high-value customers.
> Reduced wasted ad spend by 8%, creating a leaner, more efficient campaign structure.

This uplift not only drove stronger financial returns but also allowed Winecroft to reinvest confidently in scaling its acquisition campaigns.