ABOUT

Overview:
West Pennine Storage Equipment is a leading UK provider of warehouse racking and storage solutions, offering everything from pallet racking to mezzanine floors. With decades of industry experience, they have built a reputation for reliability, efficiency, and quality service.

In our partnership, we developed and implemented a comprehensive SEO and PPC strategy that not only positioned West Pennine at the top of Google for all their key product areas, but also drove a significant increase in leads and contributed to the successful sale of the business to a larger competitor.

Our Approach:
We crafted a combined SEO and PPC strategy designed to deliver both immediate and long-term impact:

Search Engine Optimisation (SEO)
> Conducted in-depth keyword research to target all major racking types from pallet and cantilever to drive-in and push-back systems.
> Optimised product and service pages for high-intent search terms.
> Improved technical SEO to enhance crawlability and site performance.
> Built high-quality backlinks from industry and regional sites to strengthen domain authority.

Pay-Per-Click (PPC) Campaigns
> Developed targeted Google Ads campaigns focused on high-converting search queries.
> Optimised ad copy and landing pages for maximum relevance and ROI.
> Implemented tracking and analytics to measure performance and continuously refine results.

This dual approach ensured a strong presence across both organic and paid channels — maximising exposure to potential customers at every stage of the buying journey.

The Results:
The results were outstanding:

> 43% increase in enquiries generated directly from the website.
> Top rankings across all core racking categories, including pallet racking, cantilever racking, and warehouse shelving.
> A significant uplift in brand visibility and online credibility, positioning the company as a market leader in the storage equipment sector.

Perhaps most impressively, the enhanced digital footprint contributed to the successful sale of the business to a larger competitor, with the strengthened online presence playing a key role in demonstrating brand value and growth potential.