ABOUT

Overview:
Arabella Designs is a luxury sofa and furniture eCommerce brand, known for its handcrafted designs, exceptional quality, and timeless style. When they approached us, they had been struggling to see meaningful results from their Google Ads investment, despite working with another agency for several months.

We stepped in to rebuild their Google Ads and Shopping campaigns from the ground up, and within just one week of launch, we had already delivered more sales than during the previous two months.

Our Approach:
We built a fresh Google Ads and Shopping account from the ground up, following best practices and a performance-led structure designed for rapid impact.

Account Setup & Strategy

We created a new Google Ads account, ensuring correct conversion tracking, audience setup, and feed integration for Shopping campaigns.

Campaigns were structured to align with product categories, price points, and margin priorities — giving us immediate control over spend and performance visibility.

Shopping Feed Optimisation

Product titles, descriptions, and images were optimised for search intent and Google Shopping algorithms, ensuring maximum relevance and visibility for luxury furniture terms.

Ad Copy & Targeting

We crafted high-quality ad copy reflecting Arabella Designs’ premium positioning, and implemented smart audience targeting to reach customers actively searching for luxury furniture.

The Results:
The turnaround was dramatic:
> More sales within 1 week than the previous agency achieved in two full months.
> A fully functioning, well-structured account that Arabella Designs could confidently manage in-house.
> A clear, transparent setup that provided the team with full ownership and understanding of their advertising performance.

By building the campaigns correctly from day one, we laid the groundwork for ongoing success, proving that a strategic, transparent, and data-led approach can outperform poorly managed campaigns, even in a short timeframe.