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Mothering a teenager is widely seen as a challenging journey for both mother and child. Society often overlooks this phase, inspiring O Boticário brand to authentically portray the tumultuous teenage years in its Mother's Day campaign—recognizing these mothers and sparking societal reflection.
To offer recognition to these mothers, we use a storm as a metaphor throughout the film, illustrating this journey. It unveils the tempest a mother braves with her child, highlighting their resilience. Despite the challenges, navigating this sea is worthwhile—beyond every storm, calmer waters await.