ABOUT

Peak Performance is an outdoor clothing brand founded in the north of Sweden. The love for the great outdoors has been their main inspiration since 1986. For the launch of the new SS15 collection, we wanted to challenge runners, cyclists, trekkers and golfers who share this love in a new and exciting way.

Peak Performance is an outdoor clothing brand founded in the north of Sweden. The love for the great outdoors has been their main inspiration since 1986. For the launch of the new SS15 collection, we wanted to challenge runners, cyclists, trekkers and golfers who share this love in a new and exciting way.

All the stores sold out except one, Mt Blanc. The campaign was covered by 100+ blogs and online media making it the most successful campaign ever for the client in terms of brand performance related to cost.