ABOUT

Adobe Creative Cloud gives students the tools to succeed in the classroom, in their career and now… life. In a new video campaign titled “Creative Cloud VS...” Adobe gives a sneak peek into the lives of three roommates who utilize Photoshop, Illustrator and InDesign to evade a parent on social media, design a custom tattoo, and tackle a messy roommate.

The campaign was created by advertising agency Pereira & O’Dell in San Francisco who also formulated the new strapline “The Future is Yours. Make it.”

The work is a fresh take on the tutorials which Adobe clients know and love as Adobe tools are incorporated into the narrative, spinning funny stories out of daily circumstances.

Episodes include:

• “How to Mom-Proof Your Social Media” – A roommate’s mom just started following him on social media. Using Photoshop, he devises a plan to keep her happy and to keep his sanity.
• “Creative Cloud vs. the Ultimate Tattoo” – Using Illustrator, the roommates discover creative similarities on a custom-designed tattoo.
• “How to get your Roomie to Stop Being Messy” – Adobe shows how you can literally give your roommate a sign that he needs to clean up his act. Using Adobe InDesign.

With Creative Cloud, students have every Adobe app for design, photography, video, and web on all your desktop and mobile devices. Additionally, students and teachers get 60% off all Creative Cloud apps.

The videos are currently running on Adobe’s dedicated site as well as social media supported by digital ads.

#TheFutureIsYours