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Rover, the world’s largest network of 5-star pet sitters and dog walkers has introduced a new campaign titled “The Dog People are Ready” that puts the spotlight on Rover’s boarding and walking services from dog lovers who are on call anytime, anywhere.

Directed by sibling duo, The Coles, with creative agency Pereira O’Dell, the ads show Rover sitters leaping into action when they receive a booking. Tennis balls, poop bags, leashes and dog treats are gathered, squeaky toys are tested and dog beds are prepared within minutes.