Pereira & O'Dell San Francisco

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Fifth Third Bank leverages its Shark Week sponsorship with this fin-tastic mockumentary. The film focuses on the titular fish that feeds on a strict diet of ATM fees. "Beware the Fee Shark" is airing during summer’s must-see week of shark programming on Discovery Channel, the Discovery Go app and Discovery’s Snapchat Show, “Shark Week on Snapchat.”

Fifth Third provides its customers with access to more than 50,000 fee-free partner ATMs nationwide. The 160-year old company is known for innovation, having invented the first online shared ATM network in 1977. Fifth Third also has worked with fintech firms and independently to bring emerging technologies to the marketplace. Early last year, Fifth Third joined the Zelle® Network to help customers make safe, fast and simple person-to-person payments, and most recently, introduced cardless ATMs utilizing the Bank’s mobile app.

MADEIT CREDITS

Project featured: on 31st July 2018

Beware The Fee Shark

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