ABOUT

Concept:
- Plan and lead the trade and consumer publicity campaigns for Firecrest’s stranger-than-fiction story.
- Leverage the commission for trade PR to communicate Firecrest Films’ business success and growth as a production company
- Drive coverage towards the Amazon commission and communicate Amazon’s investment in unique and compelling localised stories.

Execution:
We liaised with Prime Video’s internal press team to align on the activity, which included distributing a press release, screening links and images to consumer press and trade press.

Results:
In addition to securing previews and reviews in most national newspapers including The Guardian, The Mirror, The Telegraph, we also pitched for interviews with Judith. We secured Judith an interview slot on major broadcast show, Women’s Hour and BBC Radio Wales. Over the campaign we secured 90 pieces of coverage across regional, consumer, trade and social publications.