ABOUT

Concept:
To raise awareness and secure a large attendance of journalists and relevant industry figures for its exclusive MIPCOM preview of the new season of its thriller “The Head”.
To raise the profile and awareness of The Head S2 series in time for the UK and USA release dates of the series, across both trade and consumer press.

Execution:
Ahead of the MIPCOM preview, we created a bespoke invite list and distributed invites. We secured a range of attendees from different areas of the industry, including key trade journalists.

Results:
Outside of the event, we secured interviews for the director of the series, and The Hollywood Reporter, C21 and VideoAge International.
For the US launch of The Head S2, we created a targeted US media list and distributed a media alert with information and images from the series. Alongside this, we pitched for interviews with the cast and secured coverage in key consumer titles Screen Rant and Decider.