ABOUT

The brief
We were tasked with launching new blockchain-powered music library SphereTrax, designed to democratise the industry and create more access to opportunities for musicians and artists around the world. The platform also acts as a community and social media hub, in which artists can speak directly to buyers from the TV, film, gaming and advertising industries and generate their own bespoke networks.
The work
We announced the development of the platform and secured coverage across major TV, film, gaming, music and tech press. This campaign secured 98 pieces of coverage with 3.42 million estimated views. We later announced the launch of the platform for musicians securing an extra 32 pieces of coverage in the music press.