ABOUT

Concept:
To announce the launch of Aria Studios primarily to trade press, as well as consumer and regional Welsh publications. To position Aria Studios as the first high-end, established studio facility in the unique and in demand filming location of Eryri, communicating it’s amenities and range of services for production needs.

Execution:
We worked with the team to draft a press release announcing the launch of the studio, ensuring all key messaging was portrayed in all comms.

Results:
We placed the news exclusively with global title Deadline and secured an interview with the CEO of Aria studios and The Location Guide, a central hub for production news. Securing coverage across several trade titles, the announcement landed 19 pieces of coverage across Screen Daily, Broadcast, Televisual and others.