ABOUT

Concept
For Pepsi’s global campaign ‘Thirsty For More’, we reimagined Edith Piaf’s ‘No Regrets’ as a bold, modern anthem. The challenge was to create a re-record that felt fresh and culturally relevant while retaining the emotional weight of the original. Casting a younger voice shifted the perspective—retelling the story with youthful intensity and expression, focusing on living in the now and pursuing your dreams rather than reflecting on the past.

Execution
We worked with vocalist Siena to create a version that felt like it was written for her. Every production decision—arrangement, tone, delivery—was designed to honour the spirit of the original while connecting with a new generation. Abbey Road was chosen for its ability to bring warmth, depth, and recognisability—blending timeless sonic character with contemporary cinematic energy.

Results
Launched globally across TV, digital, and social, the campaign received widespread praise for its emotional resonance, musical impact, and cultural relevance—helping cement Pepsi’s place at the heart of global culture.