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Through our collaboration with the NBA, our team in China transformed a local basketball court in Guizhou into an immersive Gatorade experience. Recognizing the power of the world’s third most popular sport to unite and inspire, we breathed new life into the space to create a branded and culturally relevant slam dunk powered by the community. This wasn't about just refurbishing concrete and hoops - we had a shared vision to invest in a recreational space that would ignite dreams, build meaningful connections among basketball fans, and foster a sense of local pride.

Gatorade is no stranger to revamping basketball courts across China, and this project marked a significant opportunity for the brand to leave a lasting impact. Imagining the basketball court as a canvas, we combined the Gatorade visual identity system with bespoke styles and patterns inspired by the craftsmanship and vibrant local culture of the Bouyei people. We also installed solar-powered lights so the court is illuminated and ready for play, day or night.

The result? A visually stunning community-centered court adorned in the brand’s signature orange, infused with the essence of local culture. Not only was the design a local hit, but the Gatorade Dream Court was also met with significant media excitement. The project garnered 203M+ in total online exposure, 14.9M+ in total online play, and 10.3M+ in press release exposure.

By bringing bold design to the court, basketballs and jerseys, we created a gathering place that reflects the brand values that Gatorade and the NBA share. Today, the Gatorade Dream Court in Guizhou fuels athletes on and off the court.