SodaStream Professional is designed to enable healthier and more sustainable beverage behaviors away from home. It is a connected ecosystem built to reflect how people drink water today, made up of three core components: a beautifully designed water dispenser, user-friendly smartphone app, and a reusable bottle tagged with a unique, personal QR code. Reflecting how people utilize technology and apps to track and personalize their day, this ecosystem allows users to customize their experience by setting their own daily hydration goals and automatically tracks their way to meeting them.
Today’s conscious consumers want to know how their purchasing decisions will impact them personally – their health, wallets, and routine – and what those choices mean for our planet. PepsiCo is constantly innovating to better meet changing consumer demands. The core of SodaStream Professional is its focus on personalization.
SodaStream Professional addressed a new but unproven opportunity for PepsiCo to deliver beverages in re-usable vessels – in locations it was not yet present. The first step was to come to market quickly with a non-commercial dispenser to build consumer learnings and a business case. Users can set their daily hydration goals and track their progress automatically every time the dispenser is used. Sustainability impact is gamified by measuring by the number of bottles saved at a personal or company level.
PepsiCo has launched the platform at select workplaces, universities, and hospitality partners where there is the greatest desire to access still and carbonated water and both sustainable and customizable drink options. This is just one example of how PepsiCo is driving growth by developing innovative, engaging equipment to offer the foods and beverages that consumers want.
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PepsiCo Design & Innovation has been a Contributor since 25th November 2015.