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POD LDN is proud to have partnered on The Unofficial Sound of F1 campaign for PepsiCo’s Sting Energy Drink, featuring DJ Alan Walker.

Our team provided end-to-end post-production support on this exciting social-first project, created to celebrate Sting’s partnership with F1, with our work including offline editing, VFX, online editing, and colour grading.

To capture the energy and authenticity of the campaign, we moved away from a traditional commercial aesthetic, embracing a more raw, high-octane approach. Through handheld-style camerawork, natural pacing, and intimate vertical framing, the content was designed to feel closer to audiences and perform effectively across social platforms.

What makes this achievement even more rewarding is that the project came together in just one week from brief to delivery; a fast turnaround that perfectly showcased the strength and flexibility of our on-demand production model.
It was a pleasure to contribute to such engaging content for a rapidly growing brand, following on from the wider campaign which was recognised on the global stage at Cannes Lions with a Silver Lion in the Audio & Radio category.