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Chicken, chips and an ice cold cola are a winning combination. Doritos, Pepsi and KFC came together for a limited time campaign that brought three cultural icons into one crave-worthy offer. Doritos Loaded made its debut at KFC, blending our signature bold flavor with the famous chicken of KFC and complimented by the refreshing taste of Pepsi. Our team in Mexico created a unified visual identity that balanced the three powerhouse brands and celebrated the taste of bold flavor lovers across Latin America.

Doritos Loaded marked a strategic shift for the brand, evolving from supporting snack into the main event. This campaign repositions Doritos as a mealtime hero, flipping expectations and transforming our iconic chips into the foundation for craveable KFC comfort food. When developing the look and feel, we had to balance all three brands with visual equal weight while staying true to its core identity. It became a disruptive, flavor-forward partnership that redefines mealtime possibilities.

The visual identity began with the concept of “Mix the Taste,” bringing together the most recognizable elements of Doritos, Pepsi, and KFC. Our artwork embraces contrast, color, and controlled chaos for a look that is intentionally messy. A deep black background for cups and boxes acts as a unifying canvas, allowing each brand’s distinctive palette and assets to shine: electric blues and reds from Pepsi, the fiery orange of Doritos, and signature reds and whites for KFC. Custom illustrations, energetic shapes, and layered graphics evoke a sense of flavor collision. Expressive, modern typefaces reflect the playful, rebellious attitude shared by all three brands.

The campaign launched across Latin America, with a high-impact regional rollout. Customized packaging included Doritos x KFC clamshell boxes, Chick ’n Share containers, and Pepsi cups that ensured high visibility at key mealtime touchpoints. A supporting digital campaign generated buzz and engagement across social platforms, extending the experience beyond the restaurant.

With bold visuals and unexpected brand fusion, this Doritos + Pepsi x KFC project invited people to mix it up for mealtime.