Samuel Freeman Creative Director

ABOUT

The Record Scholarship Trust engaged Penta to create a new brand identity and website that accurately reflects the unparalleled value it provides to children. Collaborating closely with the trust's directors and marketing team, we developed a sleek and straightforward visual identity system that effectively blends color, imagery, and typography to evoke a modern yet timeless educational ambiance.

Our primary logo features the Record R, a three-dimensional serif icon inspired by ancient lettering and stone sculpting, symbolizing trust and empowerment. Drawing inspiration from a diverse range of educational sources, such as Greek mythology, classical architecture, and contemporary learning, we crafted a sophisticated color palette, typography, and image selection. Using the Webflow platform, we designed and built the RST website in-house, opting for its user-friendly interface, speed, and efficiency. The site primarily serves as a brochure, but it is packed with valuable information and also features a password-protected portal for school document downloads.

MADEIT CREDITS

  • Record Scholarship TrustClient

Record Scholarship Trust

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