Pelle Sjoenell Worldwide Chief Creative Officer

ABOUT

For the launch of Warzone Pacific, Call Of Duty's battle royale game, the biggest influencers in the world were sent out to Caldera: the fictitious paradise island only accessible in the game. Travel influencers were asked for unpublished footage showing them in a tropical location, which was then reimagined as Warzone gameplay using intense, unexpected visual effects. The influencers posted and geotagged the island. Athletes and even a few celebrities were later sent to the island, immediately turning Caldera into the new 'it' destination on Instagram.

MADEIT CREDITS

  • Activision BlizzardClient
  • Annie KingSenior Account Manager
  • BlacksmithVFX & Post Company
  • Brian ShanahanSenior Marketing Manager
  • Bryan SmithExecutive Strategy Director
  • Carolyn WangVice President of Consumer Marketing
  • David CushmanDirector, Consumer Marketing
  • Eddie MoragaStrategy Director
  • Fernando MachadoChief Marketing Officer
  • Grace DustinSocial Engagement Marketing Manager
  • HumanMusic
  • Iwan ZwartsVFX Lead Artist
  • James Dean WellsExecutive Producer
  • Joshua GreenProducer
  • Kate MorrisonDirector of Production
  • Kellen LakerManager, Consumer Marketing
  • Matt GihooleyHead of Digital
  • Paul RobertsCreative Director
  • Perry TateExecutive Producer
  • Post HumanMix & Sound Design
  • Rob SucheckiProducer
  • Sam DavenportFilm Producer
  • Sloan AlexanderMix & Sound Designer
  • Ted KapustaCreative Director
  • Thomas SteinerCommunications Strategy Director
  • Tyler BahlHead of Marketing
  • William NaderGroup Account Director
  • Zach HilderExecutive Creative Director
  • * 72andSunnyAdvertising Agency
  • * D&AD
  • * Pelle SjoenellChief Creative Officer
  • * Matt MurphyChief Creative Officer
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