Pedro Ribeiro Freelance copywriter and creative director

ABOUT

An exhibition about witchcraft and fantastic creatures doesn’t look like something the Portuguese would relate to. On the other hand, they are really superstitious even if they don’t acknowledge it. With a ladder, some sensors, and a scoreboard, doubts were dismissed.

AWARDS

Cannes Lions - Shortlist

MADEIT CREDITS

  • Freeport OutletClient

Who liked - the superstitious billboard