Pedro Ribeiro
Freelance copywriter and creative director
ABOUT
“B” is much more than a bicycle magazine. It’s a statement, a cultural movement that celebrates the bicycle as a lifestyle choice over cars. We've designed and produced a bicycle with parts from a junkyard car to show that anyone can go this path and make up for their polluting past with cars. A chance for redemption for this car, but especially for humanity.
AWARDS
Cannes Lions - Shortlist