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The “It’s a Trap” campaign by WOOK, Portugal’s leading online bookstore, launched in December 2024 as a humorous yet poignant holiday ad. Crafted by Coming Soon Lisboa, the film cleverly warns shoppers when someone says, “This Christmas, you don’t need to buy me a present”—because, of course, that’s a trap. The spot features a couple chatting, then a whimsical character named Wookita intervenes, guiding the gift-giver toward choosing a thoughtful present on WOOK’s platform.