ABOUT

My first internship in graphic design was a stint at EuroRSCG, now called Havas Worldwide, back in the summer of 2006.

Turns out they had PSA as a client and at the time the Peugeot brand was in the limelight for them.

Cars were being launched, prizes were being awarded and they were agressively trying to make a sale through the summer, moreso than they were with Citroën (which as a result I've never worked with), which means that I came to deal with that brand on a very normal basis during my stay in the company. Product catalogs for dealers, full page ads for magazines, MUPI's and Billboards, you name it.

This is one of such realizations, client wanted a portuguese version of the international version and I was lucky enough, green as I was, that they let me do it - note this was a very on-rails job, as can be noted from the fact other countries had very similar adverts going on. (that's a more recent advert though, certainly made after the logo change)

We were bound to white backgrounds, Gill Sans light, regular and bold for text and had to follow a very straight-forward brand guideline that dictated where everything had to go before we even started.

Somehow this survived to this day on my files, and I remember doing it... Hence might as well publish it.