ABOUT

Briefing: This assignment was to redesign an electronic appliance chosen prior to a draw that would reveal a random stereotyped client. combination.

In this particular case it was a woman in the 35- 45 year old bracket with a high education, earning between 4.500 e 15.000 euros a month (that's between 3.600 and 12.000 pounds per month) and a passion for books.

This being a phone, the concept ended up being centered around tayloring it to blend into the place where she would spend most of her spare time, which, for a woman earning as much as this would definetly be a personal library.